Top 5 Theme Parks Apps Performance in Ireland Q1 2023

In the first quarter of 2023, the performance of the top 5 theme park apps in Ireland revealed interesting trends in downloads, revenue, and active users. Here’s a look at how each app fared during this period, based on data from Sensor Tower.

Disneyland® Paris experienced a notable fluctuation in weekly downloads, starting strong with over 2K downloads in early January, dipping mid-quarter, and then surging again to approximately 2K by the end of March. The app saw a peak in weekly revenue at $11 in the week of February 20. Active users also showed an upward trend, growing from around 2.4K at the end of December to nearly 3.6K in the last week of March.

My Disney Experience displayed a varied pattern in weekly revenue, with a significant spike to about $476 in early March. Weekly downloads remained relatively stable, hovering around the 200-300 range, peaking at 291 in the final week of March. Active users saw a gradual increase from 396 at the end of December to 407 by the end of March.

Universal Orlando Resort maintained steady weekly downloads, fluctuating between 169 and 390, with a notable increase to 288 in the last week of March. Active users showed a slight decline early in the quarter but bounced back to 879 by the end of March.

LEGOLAND® Windsor Resort saw a steady increase in weekly downloads, starting at 110 in late December and reaching a peak of 317 in the last week of March. Active users mirrored this growth, rising from 169 to 348 over the same period.

Universal Studios Japan had a more modest performance, with weekly downloads ranging from 42 to 129 throughout the quarter. Active users increased from 121 at the end of December to 232 by the end of March.

These trends highlight the dynamic nature of the theme park app market in Ireland, with varying levels of engagement and revenue across different apps. For more detailed insights and data, visit Sensor Tower.